The meetup provided a unique platform for participants to delve deeper into the intricacies of B2B marketing, explore innovative sales tactics, and gain a comprehensive understanding of both inbound and outbound marketing strategies. Mladen Maksić, drawing from the rich history of Play Media, explained the evolution of the company’s sales methodologies as it navigated the dynamic landscape of digital marketing.

As the evening unfolded, participants actively engaged with the speaker, posing thought-provoking questions that predominantly revolved around client nurturing and the discerning criteria for successful outbound marketing.

A pivotal segment of the meetup delved into the role of marketing agencies in times of stagflation, shedding light on strategies to thrive in challenging economic landscapes. The event successfully fostered an environment of knowledge exchange and networking, leaving attendees equipped with actionable insights to enhance their approach to lead generation in the digital realm.

The event reached its culmination with an intriguing discussion on the integration of AI in the realm of B2B lead generation. Both the speaker and participants explored the potential of artificial intelligence to revolutionize and enhance the effectiveness of lead generation strategies. This forward-looking dialogue exemplified Play Media’s commitment to staying at the forefront of industry trends and fostering a community of professionals equipped to navigate the evolving landscape of digital marketing.

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At its core, the gathering aimed to enlighten proprietors of small and medium enterprises on the extensive support ecosystem offered by the European Bank for Reconstruction and Development (EBRD). The thematic focus extended to fostering growth, achieving operational success, and catalyzing development at both local and regional tiers.
The audience, a diverse assembly of small and medium enterprise owners and managers, delved into profound insights regarding the untapped potential for their ventures, made possible through the substantive backing of EBRD. The meetup not only facilitated a physical presence, attracting 13 individuals, but also garnered an additional engagement of 7 participants through online channels.

The triumphant outcome of the event emanated from the presence of an outstanding speaker, Dejan Tonić, whose delivery captivated the audience. The interactive dynamics between the speaker and the attendees played a pivotal role, fostering a rich exchange of ideas. Moreover, the post-official proceedings were characterized by informal conversations, creating an invaluable space for forging new connections, establishing acquaintances, and exploring potential collaborative ventures.
In essence, beyond the formalities of the scheduled program, the meetup provided a fertile ground for the cultivation of relationships and partnerships, setting the stage for a collaborative future within the realms of small and medium enterprise development and EBRD’s support initiatives.

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