E-E-A-T: All You Need to Know

Google E-E-A-T is a term used in the context of SEO to refer to the factors that Google’s algorithm considers when evaluating the quality and relevance of a website. What once was E-A-T now has an extra ‘’E’’. E-E-A-T stands for Experience, Expertise, Authority, and Trustworthiness, which are considered key elements of a high-quality website. In this text, we’ll explore what you can do to make sure you’re meeting these criteria, so keep reading.

The Meaning of E-E-A-T

Together, these factors can help Google determine whether a website provides valuable and accurate information to its users. By focusing on improving their E-E-A-T, website owners can improve their search engine rankings and drive more traffic to their sites. But what do these factors mean?

  • Experience – having personal, first-hand experience is highly valued and contributes to the overall trustworthiness of your content and website.
  • Expertise – knowledge, and experience of the people who create and maintain a website. For example, a website about medical treatments should be created and maintained by people with expertise in the medical field.
  • Authority – a website’s reputation and credibility. A website with a lot of authority is considered a reliable and trustworthy source of information.
  • Trustworthiness – the overall trust that users have in a website. This can be assessed through various factors, including the website’s content, design, and user feedback.


Found Contact – Location, Address, Email, Phone Number?

Experience, Expertise, Authority, and Trustworthiness are three key factors that Google considers when evaluating the quality and relevance of a website, while contact information refers to the details (such as a phone number or email address) that a website provides to allow users to get in touch with the website owner or operator.

While E-E-A-T and contact information are not directly related, they can both be important factors in determining a website’s quality and trustworthiness. For example, a website that provides clear and accurate contact information (such as a phone number or email address) can signal to users that the website is trustworthy and easy to reach if they have any questions or concerns.

Blog Posts and E-E-A-T

In the context of SEO, blog posts can be important for meeting the E-E-A-T criteria. By providing well-written and informative blog posts based on experience, expertise and knowledge in the subject area, a website can improve its credibility and trustworthiness and can improve its search engine rankings.

Additionally, blog posts can be a useful way for a website to provide value and engage with its audience. By regularly providing informative and interesting blog posts, a website can attract and retain readers and build a loyal and engaged audience.

Several factors can affect the trustworthiness of a blog post. These can include the credibility and expertise of the author, the sources of information used in the post, and the overall content quality. Other than that, the author’s first-hand experience with the topic in question will undoubtedly make the content more believable.

To improve the trustworthiness of blogs, ensure that the information in the post is accurate and well-researched. This means verifying your sources and using multiple sources to support your claims. Additionally, it helps to provide citations and links to relevant sources, to allow readers to verify the information for themselves. Also, show that you’re experienced in the field and know what you’re talking about.

Found Author’s Page – Name, Photo, Job Title, Description?

In addition to the content of the blog posts, a website should include information about the authors of its content to meet the E-E-A-T criteria. This can include the author’s name, credentials, and experience in the subject area. The website should also provide clear and accurate contact information, such as a phone number or email address, to allow users to reach out with any questions. 

Author’s Box on Every Article

An author’s box is a section of a blog or article that provides information about the author of the content. This can include the author’s name, credentials, experience, and contact information. An author’s box can be a useful way to provide transparency and build trust with readers, as it allows them to learn more about the person who wrote the content and contact them if needed. 

Additionally, an author’s box can help build a connection between the website and its readers, as it tells readers more about the person behind the content. This can help to build a loyal audience and foster a sense of community on the website.

Original Images on Site

Original images are those that have been created specifically for the website, as opposed to being sourced from other websites or sources.

Using original images on a website can help the website meet the E-A-T criteria, as it shows that the website is providing unique and valuable content. Original images can also make a website more visually appealing and engaging for users, improving the user experience and encouraging users to spend more time on the site.

About Page Exists

An “About Us” page provides information about the company, its owner, and its purpose or mission. The content of this page can vary depending on the website type and the information the site owner wants to provide. Common elements of an “About Us” page are:

  • The company’s mission or purpose: a brief statement about why the website was created and what it aims to achieve.
  • Information about the business owner: their name, credentials, and experience in the industry.
  • The company’s history: information about when and why the company was created and any major milestones or accomplishments.
  • Contact information: the company’s address, phone number, and email address to allow users to get in touch with the owner or customer service.

Including an “About Us” page on a website can help improve its transparency and credibility, as it allows users to learn more about the website and the people behind it. 

Terms of Service Page

A “Terms of Service” (TOS) page outlines the rules and conditions that apply to the use of the website and is intended to protect the website owner and users from potential legal liabilities. This page can include rules about user conduct, the use of the website’s content, and the rights and responsibilities of the website owner and users.

By clearly outlining the rules and conditions, the TOS page protects the website owner from potential legal liability, protects the users’ rights, and demonstrates that the website is well-maintained and reputable. 

Privacy Policy Page

A “Privacy Policy” page outlines the website’s policies and practices regarding the collection, use, and disclosure of personal information from users. Having a “Privacy Policy” page on a website is required by law in many countries, as it allows the website to comply with privacy regulations and protect the personal information of its users.

By clearly outlining the policies and practices regarding personal information, a “Privacy Policy” page can demonstrate that the website is reputable and responsible with user data. Users can also understand how their personal information will be used and make informed decisions about using the website.

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