Cracking how to break through on search engines is still somewhat of a mystery. However, depending on how we structure our content, we can greatly...
Duplicate Content: What It is, How It Affects Your SEO & How to Fix it
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On-page SEO
Header Tags: What They Are and How to Use Them Effectively
In the “olden days”, the headline was the most important part of any newspaper article. Frontpage news headlines would help sell the entire...
What Are Local Business Listings and Why Your Business Needs Them
You’ve likely heard of the big hitters in online directories such as Yelp, Google, and Bing. But what exactly are these platforms, and how do they...
Mobile Optimization: What It Is, Why You Need It & How to Succeed
In the past, Google would use the desktop as the primary version for indexing. But, with a staggering 3.7 billion mobile internet users in the...
Redirects in SEO
What Is a Redirect? A redirect is an HTTP code is a way to automatically sending users and search engine bots from the URL they requested to another...
Keywords and Keyword Research
What Is Keyword Research? Keyword research is the process of uncovering and analyzing the search terms, i.e., keywords, that users type into the...
Website Structure and Internal Links
Website structure and Internal linking are crucial elements of any SEO strategy. Even if you have just started threading the SEO waters,...
XML Sitemap
What Is an XML Sitemap An XML (Extensible Markup Language) sitemap is a file that contains directions to all of the web pages on a website. An XML...
Hreflang Tags
What Are Hreflang Tags? Hreflang tags are HTML attributes used to specify the language you’re using on a web page, as well as to define geographical...