What Are On-Page Ranking Factors? Ranking factors have an impact on a web page’s chance of showing up in organic search engine results. Likewise,...
On-Page Ranking Factors
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On-page SEO
Local Search Marketing
What Is Local Search Marketing? Local search marketing, sometimes referred to as local SEO, is an effective way to market your local business...
Domain Authority
What Is Domain Authority? Domain Authority (DA) is a search engine ranking score developed by MOZ – not Google, contrary to popular belief, used to...
URLs
What Are URLs? URL stands for Uniform Resource Locator and it represents the address of a given unique resource on the Web. A URL is a...
Conversion Rate Optimization
What is Conversion Rate Optimization? A conversion rate is the percentage of visitors who complete the desired action, for example, the desired...
Robots.txt
What Is Robots.txt? Robots.txt is a text file with instructions that search engine crawlers can read. These instructions define which areas of a...
Meta Description
A meta description is a brief snippet you see underneath a site’s title in search engine results. The meta description snippet is also shown on...
Alt Text
Alternative text (alt text) also known as “alt attributes” is a word or phrase that can be inserted as an attribute in HTML code to describe the...
Title Tag
What Is a Title Tag? The title tag is an HTML element that, as its name suggests, specifies the title of a web page. It helps both search engines...