One of the most powerful SEO tools available today? The Google Search Console. Unfortunately, it’s also one of the most overlooked ones. Most...
Technical SEO
Mobile Optimization: What It Is, Why You Need It & How to Succeed
In the past, Google would use the desktop as the primary version for indexing. But, with a staggering 3.7 billion mobile internet users in the...
Broken Links: What are They and How to Find and Fix Them?
We’ve all experienced this nightmare scenario at least once: You’ve been browsing endlessly for a particular product or information, and just when...
Redirects in SEO
What Is a Redirect? A redirect is an HTTP code is a way to automatically sending users and search engine bots from the URL they requested to another...
Search Engine Crawling
What is Search Engine Crawling? Search engines crawl websites to find out what they contain, so that they can provide relevant results in response...
Keywords and Keyword Research
What Is Keyword Research? Keyword research is the process of uncovering and analyzing the search terms, i.e., keywords, that users type into the...
Website Structure and Internal Links
Website structure and Internal linking are crucial elements of any SEO strategy. Even if you have just started threading the SEO waters,...
Local Search Marketing
What Is Local Search Marketing? Local search marketing, sometimes referred to as local SEO, is an effective way to market your local business...
Domain Authority
What Is Domain Authority? Domain Authority (DA) is a search engine ranking score developed by MOZ – not Google, contrary to popular belief, used to...