Cracking how to break through on search engines is still somewhat of a mystery. However, depending on how we structure our content, we can greatly...
Duplicate Content: What It is, How It Affects Your SEO & How to Fix it
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Learn On-page SEO
Header Tags: What They Are and How to Use Them Effectively
In the “olden days”, the headline was the most important part of any newspaper article. Frontpage news headlines would help sell the entire...
What Are Local Business Listings and Why Your Business Needs Them
You’ve likely heard of the big hitters in online directories such as Yelp, Google, and Bing. But what exactly are these platforms, and how do they...
Learn Technical SEO
How to Create a Custom 404 Page
Getting a 404 error page is always frustrating for the user, but there is something you can do to make it a less irritating experience. By creating...
Footer Optimization
Footer optimization means designing and organizing a website's footer to improve the user experience and SEO of the site. But why is that important,...
Menu Optimization for UX and SEO
One of the essential elements of any website is menu navigation. But creating any old menu isn’t enough, you should choose the right type and...
Learn off-page SEO
Link Equity
What Is Link Equity? Link equity, aka link juice, is a search engine ranking factor that determines how much value a web page gets from an incoming...
Link Building
What Is Link Building? Link building is the process of obtaining backlinks from other websites to improve a web page’s ranking while establishing...