HARO (Help a Reporter Out) is a platform that connects journalists with expert sources. When a journalist needs an expert opinion for the story they are writing, they send a query through HARO which then forwards the request to the experts that use their platform. Finally, the responses are filtered until the journalist gets the source they need. Thus, the journalist gets their expert, while the expert gains exposure.
When a journalist needs a source they’ll inform HARO, which will in turn email relevant industry experts who use their platform. Then it’s up to the source to give their pitch to the journalist. As you are competing against many other industry experts, you need a pitch that will stand out.
This is where our services come in. We will filter through the multitude of emails until we find requests suitable to your needs and present your expertise in a way that is most likely to appeal to the journalist, thereby getting you mentions in large publications.
For three primary reasons:
By being an expert source, the article that you contribute to will link to your website, directly driving traffic. Then, as you are a named source, you will gain exposure, increasing the visibility/raising the brand awareness of your company. Finally, getting mentioned by top media brands will naturally increase your authority in your given field of expertise.
Of course, doing your own HARO outreach is always an option. However, for the best results, you’ll want someone with experience on your side.
Our team knows the ins and outs of the HARO platform and we are well-versed in coming up with pitches that will appeal to reporters. Keep in mind that a single query on HARO gets a lot of emails from people in different industries. If you want to land the link, you need to make sure your response stands out.
“I couldn’t be more pleased with the results of the HARO outreach package I purchased from Play Media. Their team was very responsive to my questions, and went to work immediately to secure high quality backlinks on my behalf. Both the quality of the links (all DR 80-90+) and the quantity of links exceeded my expectations. The subsequent boost in search engine results confirms the impact of their work. I look forward to working with the Play Media team again.”
“Thanks to Play Media, I was able to get backlinks from some of the most reputable media outlets online. I now have six new links (which is above what I paid for) from sites that are all DR70+. Suffice it to say that I’m overly pleased with the service they provided and I look forward to working with them again in the future, possibly on a larger scale.”
“I hired Play Media to try and get some backlinks for my HR business. I was hoping they would wrap up the outreach process within a month, as I really needed to build my website’s authority fast. They got me all the links within two weeks, all of which come from high-DR websites. Apparently, HARO service has many opportunities for experts in human resources. I got mentioned by some of the most reputed reporters in the industry, which is exactly what I needed. I’m more than happy to recommend Play Media to anyone looking to reach a massive audience of some of the best media sites in existence.”
“Play Media has done an excellent job of getting several high-quality links for me. Their efforts got me placement on a couple of websites fairly relevant to my niche (logistics). But most of all, I commend them for going above and beyond what they promised and getting me more links than I paid for. I highly recommend Play Media’s HARO services.”
In short, we understand what it takes to be successful with your HARO email responses: speed, conciseness, targeting all relevant topics, and showcasing your expertise.
If you decide to work with us, the first thing we do is schedule a client onboarding meeting. In this phase we’ll want to learn about your expertise and business to help us send responses to relevant queries and land you links. In addition, we’ll answer any questions you may have and ask you about any specifics regarding your links that we should know.
Once we get started, we’ll use the information you’d given us to monitor and promptly respond to HARO queries with carefully crafted quotes that reporters are going to love. As we mentioned, speed and quality are of the essence at this point, and something we understand and excel at.
We can agree upon the frequency at which we report our progress and success to you. Our team will make sure to keep you in the loop and let you know about the links we’ve managed to secure.
Finally, at Play Media, we know that not all links are equal. That’s why we’ll only charge you for links on websites with a domain rating of 40 or more.
Below is a breakdown of our pricing and link cost:
Fill the form, and we will contact you in the next 24 hours. We will schedule a call to go through the strategy for HARO with you.
We need a short bio and social media links to get started.
The estimated time for delivering 5 links is 30-45 days.
All press releases will lead to the homepage or about us page.
If we don’t get any DR60+ for you in the first 60 days, we will fully refund your payment.
We usually need 2-3 weeks to start to receive positive responses.
Mentions that are unlinked or DR is less than 40 will be free.