A Voice That Echoes Across the Digital Multi-Channel Realm
Digital PR is much more than a digital marketing tool – it’s the secret to online success. Ready to reclaim your throne in the digital landscape with a laser-focused PR strategy that delivers tangible results?
Drive authoritative backlinks to your website, connect with a wide audience and earn unmatched exposure with tried & true PR methods, dressed for digital age success.
We speak digital. We speak PR. We play with the media.
Rise above the limitations of traditional PR and leverage the untapped potential of the marketing of the future – digital PR
Traditional PR is often a one-way conversation driven by product placement and consumption. Digital PR, on the other hand, focuses on creating an authentic, meaningful, two-way dialogue with audiences, thus generating exciting opportunities for brand interaction, customer engagement, and growing powerful, personalized connections.
After all, marketing is no longer about what you sell, but about the stories, you tell. Inspiration is at the heart of our digital PR strategies, as we believe that ingenuity and creativity always win the race. Our well-connected PR team fuses search demand, media relevance, creativity, and content marketing to create compelling stories worth talking about and linking to.
We make sure that your brand’s message is communicated the right way, as well as heard, seen, and shared by the right people. We combine fresh creativity with over decade-long expertise and utmost dedication to achieve tangible results that speak for themselves.
We believe in the power of digital. Do you?
The first step towards growing your brand and revenue is determining the current state of matters and the starting point of the process.
We’ll perform an exhaustive SEO audit on your website using a combination of tried and true tools to review all aspects of your website from its design and functionality to SEO best practices and security.
Once our team is done, we’ll report our findings back to you, along with a detailed explanation and recommended actionable steps towards resolving the issues we’ve found.
Get your complimentary SEO audit and find out what you need to do to improve your organic traffic.
We live and breathe digital. We do the heavy lifting for you by employing state-of-the-art digital PR techniques to strengthen your online presence, get you the eyeballs, links, and authority your brand deserves, and expose you to the widest possible audience through major press and media channels.
With Play Media’s savvy digital PR maestros in your corner, you’re setting your business up for continued online success.
In today’s online era, digital PR is the only kind of PR powerful enough to make an impact. When was the last time you picked up a newspaper? As the world continues to drift away from traditional print journalism to a digital media-oriented universe, brands will need to connect with influential entities that have large online followings to cut through the noise and make it in the digital arena. This is where digital PR takes the wheel.
Digital PR is a marketing strategy that merges traditional PR with digital tools and channels such as SEO, digital press, social media, and influencer marketing to enhance a brand’s reputation and increase visibility among targeted audiences. Digital PR allows brands to develop relationships with influential media outlets in order to earn editorial coverage, thus improving their website backlinks, brand exposure, SEO, authority and the list goes on.
Compared to traditional PR strategies, digital PR experts have a lot more channels in their toolbox. Digital PR services have the ability to give your brand exposure across a massive range of digital platforms – anywhere today’s audiences consume key messaging. Digital PR directly impacts both external links and brand mentions, making it one of the best ways to build authority, reach an audience and move up in search engine rankings.
Rise above the limitations of traditional PR and leverage the untapped potential of the marketing of the future – digital PR.
We start by working with you on developing a custom-tailored and carefully targeted digital PR strategy based on your business’s unique challenges and goals. We never use generic, cookie-cutter strategies – we work with you to develop a personalized approach that meets your individual needs, tackles any pain points, and helps you reach your full potential.
We leverage this insight to give your brand a voice true to your values, that will resonate with a large target audience and build a rock-solid foundation for future digital PR marketing efforts and campaigns tailor-made to fit your business.
The next step is bringing your brand to life in the digital space by using our in-house SEO knowledge to research trends within your industry and our connections with vetted channels across the web to provide value for your message and convey it to a wide target audience. We ensure our digital PR campaigns earn you unparalleled media links and placements across reputable publications and digital mediums to provide you with the media exposure your brand deserves.
We value quality over quantity. By networking directly with top-notch journalists, bloggers, influencers, and other niche sources, we make sure that your brand’s message is viral-worthy, as well as heard, seen, and shared at the right place, at the right time, and by the right people.
The best marketing doesn’t feel like marketing. And it’s what we do best. Powering your online visibility starts with a strong story seasoned with some chin-scratching intrigue. Our team of savvy content creators use intelligent storytelling to craft unique, original, and newsworthy stories tangentially related to your business and target audience, that tap into enviable media coverage and generate high-authority, topical backlinks.
The custom content we create has a long shelf life and is centered around helping your business gain valuable press and exposure with buzz-worthy articles, illustrations, videos, influencer reviews, or other promotable types of branded content suited for the diverse nature of audiences and the desired outcome.
We never leave our clients with a hit-and-hope strategy – we’re an open book. We take pride in the clear and transparent communication, ongoing support, and an intelligent measurement system at the core of what we do.
With detailed weekly and monthly reports and regular face-to-face meetings, we guide you every step of the journey, keep you up-to-date with our progress toward meeting your business goals and make real-time adjustments as needed to pave your way to online success.
We are also constantly tapping into new digital PR strategies and resources to take your marketing campaigns to the next level and skyrocket your business to the top and ahead of the competition.
Ready to thread Digital PR waters with a media-savvy partner in your corner? Let’s talk!
