How To Market Your Accounting Firm in 2022/2023

If you are the owner of an accounting firm, and you are too of ideas on how to market your accounting firm, don’t worry. This article is exactly for you. Here we will give you amazing ideas about how to take care of your marketing in 2022/2023. These are the most common trends that have proven a way of success so many times. If you don’t want to do this on your own, you can contact the Play Media team to help you out with marketing and boosting your business.

As you already know, accounting businesses are having obstacles to attract new customers and engaging with existing ones. This can be a huge problem, but with the right people around you and with the right strategy, you can amazingly market your accounting firm. So, you will need to take action if you want to attract more leads to your business. If you want to put an effort into marketing, you are at the right place. But, without effort, every strategy will break, so have that in mind.

Accounting firm marketing – Best strategies

So, numerous marketing strategies can work, but we wanted to prepare just the best ones. Each industry has its tips and tricks to attract new leads, and what works for jewelry doesn’t mean that will work for an accounting firm, so you need to determine your goals and targets succeed. Here is the list of strategies to market your firm we choose for your business:

• Website as the most important thing
• Social Media platforms
• Third-Party Trust
• Engage with your target audience
• Email marketing and newsletters

Website is the most important thing if you want to market your accounting firm

As in every other business, it’s pretty important to have an updated website with the right information about your services and your exact location. According to Adobe, 38% of consumers will abandon a website if the content or appearance is unappealing. Your website needs to look professional to attract the right clients to your site. The unprofessional look of your website, with too much or too little content, will have a bad influence on your business. Information to include in your websites are:

• Services you are offering
• That you are experienced and you can help them 
• That you understand their needs
• Contact information if they want to reach you

Also, an important thing about the website is that it needs to be SEO optimized to attract your target group of people. SEO will help you to have a better ranking of your website in Google Search, but also it will increase the traffic to your website. Local SEO is important because people from locations near you can see your website and find it online. However, except SEO part, take care that your website is mobile optimized. People nowadays are using their smartphones to search for services they need, so it can be bad for business if your website doesn’t look good on mobile screens or it has bugs.

Social Media platforms

Social media platforms are important for your accounting business because this is the place where you can engage with your potential clients, and also where you can offer educational posts and content. This can be super exciting and amazing for your business plan because people love when they know you are taking care of them. Try to post one Instagram daily content about services you are offering, and one story about something interesting in your business and sector.

Third-Party Trust

Positive evaluations on third-party sites are an excellent method to acquire the trust of potential clients. When individuals look for accounting services, they almost always go to highly rated listed sites. When was the last time you bought something online without first reading reviews?
If you ignore these sites, you are passing on a costly opportunity to reach new clients. Here are examples of sites you can check out:

• Yelp
• Yellow pages
• Google business profile

Take care that your accounting firm is listed on these sites if you want to people see your business.

Engage with your target audience

Engaging with your target audience is important as you can see. If you don’t engage with your audience, they will soon forget about you and your business. Use social media platforms such as Facebook, Instagram, and Linkedin to connect with your audience. But before this process, you will need to determine the target audience and potential clients you want to reach out to. When you do this, you can move on to the engagement process.

Email marketing and newsletters

Email marketing is the essence of every good marketing strategy. Use this as your most powerful tool to attract more leads to your company. Feel free to regulate the updated content of your email and stay up to date with it. Also, a good thing is to create a newsletter, so your existing clients will feel engaged.

Don’t forget to design your emails to be mobile-friendly, just like your website. Instead of large, drawn-out pieces of information, present “teasers” of content with connections back to your website. You want your readers to be encouraged to visit your website for more interesting material. Don’t try to do everything in one email; your website is where they will hire you.

So, as you can see there are a lot of strategies that can Market Your Accounting Firm, but with these, success is guaranteed. If you want to learn more about digital marketing and how to create strategies that work for your business, check out our Play Media site.

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PlayMedia is the digital marketing agency that will take you to the top, and help you grow your business through dedication, transparency, and a unique, highly individual approach.

Mladen Maksic CEO
Play Media